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Keywords are relevant words used by someone when they are searching for information on the web. If a site does not include keywords, it decreases its chance of being found via a keyword search.
Adding keywords to your site also describes your business and website to your customers and search engines. Using relevant keywords (that match what people would be searching for) improves your chances of coming up in related searches.
There are millions of websites on the Internet which makes some keyword phrases more competitive than others. For example, there is a huge amount of competition for the keyword cars, whereas the keyword phrase used Saturn car sales Austin Texas carries far less competition.
One thing you can do to check the competition for a keyword is to use a free keyword research tool such as Wordtracker. When you enter your keyword and click Hit Me, you will see the top 100 searches including that keyword and the approximate number of searches per day.
Here are a few strategies to get you started:
- Only focus on one or two keywords on each page of your website.
- Write keyword rich title, description, and keywords tags for each page of your site. If you click on Page > Page Properties > Metadata, you will find fields to add unique tags to each page of your site. For more information, read our Adding title, description, and keywords tags tutorial.
- Write good content and make sure the keyword/s are in the visible text on the page. Don’t stuff the keywords into the page – blend them in so your page reads comfortably.
- If your business is local to a geographic area, make sure to mention your location in various places throughout your website.
As always, there is never any guarantee that a website will list for specific keyword searches. However, these suggestions will give you a place to start.